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Selam Ghebru
Selam, born and raised in Calgary, Alberta, Canada, is digital transformation expert driven by an unwavering passion for innovation in the IT industry. She has over 10 years of experience in Sales and Marketing for global corporations and found her passion by catering to IT small and medium size businesses. There was an apparent need for IT businesses to undergo digital transformations and move away from traditional marketing efforts if they wanted to keep up with market changes. That desire to help IT businesses birthed BrighTech Digital Marketing and Design.
With a creative spirit that thrives on pushing boundaries, Selam is dedicated to crafting solutions that resonate with her clients audience and deliver long-term results. Determination fuels every step, ensuring that the journey through the digital landscape doesn't just embrace change, but delivers data driven results.
Let's embark on a transformative journey together, where passion, creativity, and unwavering determination converge to redefine success in the digital realm.
Core Values
- Partnerships – Strong relationships for the long run- Continuous Learning – Personal and professional development- Accountability – Transparency and follow-through- Data-Driven Decision Making – Strategy rooted in analytics- Forward Thinking – Creative, future-focused solutions
Why MSPs & IT Providers Need Us
Marketing In The IT space
Marketing in the IT space isn’t like marketing in any other industry. Your prospects are smart, technical, and skeptical — and they don’t respond to generic, cookie-cutter messaging.
Bright Tech Bridges
Bright Tech bridges the gap between technical complexity and customer clarity. We help you distill your value, position your services for impact, and get in front of the decision-makers who matter most.
IT Solutions Firm
Whether you're an MSP trying to stand out in a crowded local market, or a growing IT solutions firm looking to scale lead generation — we speak your language, and we speak your customer’s language, too.
What Makes Us Different
Bright Tech was founded by professionals who have worked inside the IT Channel — alongside enterprise-level IT companies, distributors, and MSPs.
We understand how the IT buying journey really works, because we’ve been on the other side of the table.
- We bring enterprise-level marketing strategy, execution, and service standards to growing IT businesses.
- We’ve walked in your shoes. We know what matters in partner enablement, channel sales, and technical positioning.
- We combine marketing creativity with a deep understanding of the B2B tech landscape.
Benefits to MSPs
- Clear messaging that resonates with buyers
- Higher quality leads from inbound & outbound campaigns
- More visibility in your local and regional market
- Stronger LinkedIn presence for leadership positioning
- Better content to enable your sales team
- Consistent branding that builds trust
- Strategic marketing without hiring a full in-house team